The American
Consumer

30 Years Of Spending Trends

Every year the Bureau of Labor Statistics produces The Consumer Expenditure Survey, a study that provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. Here are a few stories as told by the data, and a playground to find more.

Walkthrough

Each visualization has been picked to facilitate the exploration of a different aspect of the dataset. For each visualization, we provide preset configurations that tell a story. Click the story links and the corresponding filters will be selected.

Who

The Radar Chart is useful for exploring who is consuming what. Who's spending more on entertainment? Elderly or young? Northeasterners or Westerners? Low income earners or High-income earners? Who eats the most eggs? Buys the most personal care items?

What

The Area Chart lets you drill down into the details of what the average american spends their money on. Expenditure items are grouped in convenient categories that can be expanded to examine the details.

How

The Money Tree is a unique visualization that gives insight into how the average american allocates key parts of their budget. In particular, it highlights the relative weight of those expenditures and the effect of changes in buying power.

Timeline

The timeline below will remain fixed as you navigate the visualizations. Use it to select the range of years you want to examine and it will affect all the visualizations on the page.

Overlaid on the timeline, markers indicate major events that have occured since 1984. Use the links above to change the category of events being displayed.

Demographic Radar


Choose a story


Expenditure Layer Cake


The Money Tree

Reading the tree

  • Tree height →Income earned
  • Branch length → % income spent in category represented by leaf
  • Leaf health → Tracks category cost against inflation
    • Size of pink "flower" represents difference at which item cost has grown slower than inflation (good)
    • Brownness of leaf represents difference at which item cost has grown faster than inflation (bad)

The trees represent the beginning and end of the selected range in the timeline. Slide, expand or contract the timeline selection to see trends over time.

Refine the data by selecting from the various demographics, and hover over the leaves for more details.